Parle G Becoming The Largest Selling Biscuit Brand Marketing Essay

Parle G Becoming The Largest Selling Biscuit Brand Marketing Essay FOR a change, the Mumbai-based makers of the largest selling brand of glucose biscuits, Parle Products, want to be in the limelight. The reason being that for the first time, the low-profile company wants to fulfil its consumers dreams through its Parle-G My Dream Come True contest its biggest promotion till date. Setting aside a budget of almost Rs 2.5 crore for this contest alone, more than enforcing sales, the Parle-G brand is reinforcing its leadership position in the biscuit market while giving contestants a chance to fulfil their dreams. States Pravin Kulkarni, Marketing Manager, Parle Products Pvt. Ltd, We want to give children a platform to fulfil their dreams. After all, dreaming is synonymous with the brand values of Parle-G, which brings about all-round development to achieve their dreams. The promotion is the largest of its kind and gives contestants the opportunity to win whatever they dream of in contrast to the traditional promos where prizes are fixed. This contest has only first prizes and these prizes are defined as per the childs dream. Launched in 1939, the more than 50-year-old brand of Parle-G is Indias first glucose biscuit to be introduced from the House of Parle. With a dominant volume share in the glucose biscuit market, Parle-G is pegged as the largest-selling biscuit brand in the world, making up almost 80 per cent of Parle Products turnover of Rs 1,300 crore. The family-run business operating out of the western suburb of Vile Parle in Mumbai has always adopted the philosophy of being low key with an endeavour to give value for money. This biscuit and confectionery major has in fact not bothered to raise the price of its flagship brand for the past six years and has always tried to provide its offerings at nearly 33 per cent discount to competitive brands. While the high profile Britannia Industries has been busy stretching its portfolio of brands with more premium offerings, Parle Products has never felt the need to be wary of competition. It has been enjoying a `far too comfortable position in the biscuit market, especially in the largest segment of glucose, with its Parle-G brand. Today it wants to stay primarily focussed on its oldest biscuit brands, Parle-G, Monaco and Krackjack, and is intentionally staying away from the premium end of the Rs 2.400-crore market. Considering Parle-G has already topped charts worldwide as revealed by the US-based Bakery Manufacturers Association, there seems to be no apparent need for concern. But there is, since Britannia has priced its offerings on par with Parle, especially with respect to the latters three main brands (Parle-G, Monaco and Krackjack). Closing the gap in market share is thus an imminent possibility. While Parle-G may be leading in the glucose category with a 65 per cent volume share, Tiger (Britannias Glucose brand) is trailing at 23 per cent volume share, as per ORG-MARG. The difference in share between Monaco and Snax is also substantial but Krackjack and 50:50 are on par both in terms of pricing as well as shares. Thus Parle is not really expected to sit still. Apart from becoming more visible and adding value to the imagery of its flagship brand through its recently launched all-India contest, it continues to look at all brands within its portfolio either with intentions of adding more SKUs and variants or even launching new offerings and pruning away some unfeasible brands. Thus, the focus is on consolidation of its biscuits and confectionery business in terms of adding more variants and SKUs to its heritage brands rather than looking into allied areas to get added growth. Besides, Parles internal research reveals that the biscuit market has graduated from the core glucose and Marie offerings to more value-added variants and that this applies to the rural markets as well. Another finding revealed that packaging played a crucial role in both biscuits and confectionery, with regard to the acceptance of any brand. Meanwhile, riding on properties such as chess championships and cricket trophies, the Parle-G brand has been sponsoring sports events in these areas propagating its values of mental and physical health. In the recent past, the brands positioning has moved to `tasty healthy food from nutrition and energy. It has also changed its packaging from the staid wax paper wrapper to a more plastic and contemporary cover for its glucose brand. Today Parle is exploring more variants for its flagship brand, especially popular flavours such as chocolate, with more price points and SKUs (it already has eight) ranging from its glucose biscuit brand between Re 1 for 25 gm and Rs 37 for one kg. For the company, it makes sense to stretch the franchise of its mass brand than that of premium brands such as Hide Seek. The limited volumes gathered from its premium range of Hide Seek have made Parle put its variants on hold. States Daphne Nair, Brand Manager, Parle Products, There are not many takers at the premium points, especially for niche variants like mint. We have thus decided to hold back the flavours of Hide Seek and limit it to a chocolate cookie. Launched in 1998, Hide Seek was Parles foray into the premium biscuit market with offerings in chocolate, orange, coffee and mint. Moving away from its earlier baseline, `Game with taste buds, its new message is `Best of both worlds. Today Parle believes in delivering both taste and health through its chocolate and biscuit offering through Hide Seek. Adds B. P. Aggarwal, Managing Director, Surya Foods, manufacturer of the Priya Gold brand of biscuits, Hide Seek has failed to make an impact. However, its glucose brand of Parle-G continues to rule the market. In fact, it is Britannia which is expected to have a greater value share among biscuits due to its premium offerings and continues to hold a dominant position in the Rs 35-crore, 2,000 tonnes per annum premium biscuit market while Parle reigns over the popular biscuit market with its flagship brand, Parle-G. Says Jagdeep Kapoor, Managing Director, Samsika Marketing Consultants, Both the companies rule the biscuit market. Between them one has a stronghold on the popular market and the other, on the premium. Once in a while they do tend to move into each others territories but on the whole they continue to mutually respect each other. Comparisons between brands can, however, be drawn directly between these two biscuit majors. For instance, its sweet and salty biscuit of Krackjack is comparable to Britannias 50:50 and comes as the second largest volume brand in Parles biscuits portfolio. It is followed by another of its heritage brands, its salty biscuit, Monaco, which has stretched to include flavours like cheese,  jeera, methi  and onion in the past and can be compared to Britannias Maska Chaska, a variant of 50:50, which has also come up with spicy herbal toppings. Meanwhile, there are certain changes happening within Parles portfolio. Its more salty offering of the Nimkin brand of biscuits, which is present in the East, is preparing for a national roll-out while its cream biscuit brand (Fun Centre) will add more flavours to the current chocolate, orange, pineapple and  elaichi  with more SKUs catering to family packs. Besides, there will be extensions among its  namkeen  offerings of cheeselings, Jeffs and Sixer to include more products to the portfolio. Within its confectionery portfolio, Parle has pegged its toffee brands such as Kismi, Lux, Dairy and Mayfair at the 25 paise price point. However, it expects the 50 paise price point to be more viable. It already has a host of hard-boiled confectionery brands operating in that segment including the likes of Mango Bite, Tangy and Pick n Pack. This segment is expected to be a focus area for the company. Explains Nair, Although the 25 paise segment is the biggest potential segment, most of the bigger companies cannot cover their overheads. The 50 paise segment is the most viable followed by the Re 1 price point. A new toffee brand of Cafechino has just been launched at Re 1 down South while it has stretched the franchise of its Mango Bite to a juicy centre-filled offering at the same price point. Confectionery brands in the rolls category include another heritage brand, Poppins, which was relaunched two years ago with new flavours and packaging while Rol.a.Cola is on the threshold of a similar exercise. However, confectionery is not really a thrust area for the company now and contributes only 15 per cent to the turnover, although the business is nearly as old as its biscuits, having been launched way back in 1929. While core brands in the glucose and Marie category comprise the bulk (65 per cent) of the biscuit market, the higher growth rates of 10-12 per cent seem to be coming from the non-core segments. Explains Nair, There is magnified value growth due to the higher margins in the non-core biscuit category. Pegging growth rate for the core biscuit market between seven and 10 per cent, the glucose biscuit category in India is now estimated at Rs 1,500 crore. There is no dislodging Parle-G in its segment. Industry observers mainly attribute it to its well-entrenched distribution (the company covers 12-15 lakh outlets across the country) which can beat any new player wanting to make an entry. In any case, the volumes are expected to come from this segment alone with the others (the non-core segments) such as the salty and cream biscuits commanding meagre volumes between three and four per cent of the entire biscuit category, according to the company. The Marie segment, however, seems to register higher volumes of 12-13 per cent while the sweet and salty category registers a nine per cent volume in the market. Considering India is supposed to be the worlds second largest biscuit industry (after China), in the past, several MNCs tried entering the biscuit segment but failed due to the existence of unorganised players in the popular segment of the market. According to the Federation of Biscuit Manufacturers, the per capita consumption in India is about 1.2 kg per annum, compared to 15 kg per annum in developed countries. Now there are more players preparing to set up shop including the likes of United Biscuits and Nestle (which has increased its stake in Excelsia Foods). But such players will have to tackle Britannia in the premium market. Competing with Parle will never be easy in the popular biscuit market in India, especially now that it has taken the onus of fulfilling its consumers dreams.

Information Literacy in the Philippines Essay

T he 2003 Functional Literacy, Education and Mass Media Survey (FLEMMS) is a national survey that gathers information on basic and functional literacy status of the population which will be used as basis of education policies and programs that will improve the coverage and quality of education and literacy in the country. It is the third in a series of functional literacy surveys conducted in 1989 and 1994. the elementary level. One in every 10 had no formal education (9. 0%). This proportion is somewhat high despite the government’s commitment to provide basic education to all Filipinos. Those who have graduated from an elementary school but did not proceed to a secondary level comprised 11 percent. Sixteen percent have reached but did not finish high school level while another 16 percent have finished high school level. Likewise, 16 percent either have reached but did not complete college level (8. 3%) or have actually finished college or any higher level of education (8. 0%). B. Attendance in School Two-thirds of the estimated 34 million population 6 to 24 years old, were attending school during the school year covering June 2003 to March or April 2004, or semester covering November 2003 to March or April 2004. In Western Visayas (Region VI), Bicol (Region V), CAR, Cagayan Valley (Region II), and Mindoro, Marinduque, Romblon, and Palawan (MIMAROPA), approximately seven out of 10 children and youth were enrolled during the cited school year or semester. In ARMM, only about five in every 10 children and youth were enrolled. C. Net Enrollment Ratio The net enrollment ratio for the primary school age children or the ratio of the number of children 6 to 11 years old who were enrolled in elementary grades to the total number of children in this age group is around 82 percent. The 2003 FLEMMS is conducted by the National Statistics Office (NSO) in coordination with the Literacy Coordinating Council (LCC) and the Department of Education (DepEd). The LCC provides overall coordination in policy formulation and program implementation of all inter-agency activities to achieve the goals of the United Nations Literacy Decade (UNLD). With LCC at the helm, the DepEd, Department of the Interior and Local Government (DILG), National Economic and Development Authority (NEDA), Philippine Information Agency (PIA), Philippine Normal University (PNU), Senate, House of Representative, and NonGovernment Organization (NGO) and the agencies involved in the promotion of literacy from the private and government sectors, the Philippines supports UNLD’s goal to increase global literacy levels by 50% by 2015. 2003 FLEMMS Highlights A. Highest Educational Attainment The largest proportion of Filipinos aged 6 years and older were elementary graders. According to the 2003 FLEMMS, 29% of the estimated 69 million population 6 years old and above in 2003, or three out of 10 persons in that age group, have attended an elementary school but did not complete 1 ABIVA ABIVA PUBLISHING HOUSE, INC. The net enrollment ratios for the population in the secondary school ages and those in the tertiary school ages are much lower. Approximately six out of 10 persons of secondary school ages, or persons aged 12 to 15 years were enrolled in high school. Only one-fifth of those in the tertiary school ages or persons aged 16 to 24 years were attending college. The net enrollment ratio among females is generally higher than males. D. Mode of Travel to School The children’s mode of travel to school shows that more than half of the students aged 6 to 24 years went to school by walking (54. 5%). Tricycle and jeepney were also commonly used. Two out of five students either took a tricycle or a jeepney. E. Reason for not Attending School Of the 34 million population aged 6-24, 34 percent or 11. 6 million were not attending school. Of this number, 30 percent were not attending school mainly because they were working or looking for work, 22 percent lacked interest in going to school and 20 percent could not afford high cost of education. F. Basic or Simple Literacy Of the estimated 62 million Filipinos 10 years old and over, around 93 percent were basically literate. Basic or simple literacy is the ability of a person to read and write with understanding a simple message in any language or dialect. The basic literacy rate in 2003 is similar to the 1994 rate of 94 percent. The basic literacy rate among females (94. 3%) is higher compared to their male counterpart (92. 6%). G. Functional Literacy A self-administered functional literacy questionnaire was accomplished by persons 10 to 64 years old in order to determine their literacy status. The 2003 FLEMMS revealed a functional literacy rate which is similar to the 1994 rate of 84 percent. Of the estimated 58 million Filipinos 10 to 64 years old, around 49 million were functionally literate. The functional literacy rate among females is higher than among males (86. 3% vs. 81.9%). Survey results also show that seven out of 10 persons aged 10 to 64 years who were poor were functionally literate compared to nine out of 10 among the non-poor. H. Mass Media One question in the FLEMMS self-administered questionnaires asked the respondents to choose which among the different forms of mass media can give him or her knowledge and information. Among the 12 different forms of mass media, TV (61. 8%), radio (56. 7%), and newspaper (46. 5%) were most commonly cited by the respondents as possible sources of knowledge and information to them. Other forms of mass media reported by at least two in every 10 respondents are magazine/book (35. 7%), meetings of barangay, church and other organizations (32. 2%), and computer/internet (20. 0%). I. Attendance in Non-Formal Training Of the 51 million population 15 years old and over, 19 percent (9. 7 million) have attended a livelihood adult literacy program or non-formal training. Non-formal training includes basic literacy, functional literacy, livelihood training, basic vocational training, citizenship training, values development and leadership training. Of those who attended livelihood training, 18 percent participated in values development training, and 13 percent joined leadership training. Strategic Partners The national campaign against illiteracy, as designed by the LCC, is built on the concept of a grand alliance among the public education sector, the private sector, and the local government unit with the local authorities assuming full leadership and responsibility to make the program sustainable. The Council is set to review and evaluate its program and hopefully, take it to the next  level of advocacy—total local government involvement. To cultivate strategic partnerships with local governments, the Council undertook an awards program that is calculated to cultivate literacy advocacy among the local government units (LGUs) and harness local power and resources to combat illiteracy. One success story is Antipolo City which made history by winning the first ever Hall of Fame Award for the Most Outstanding Local Government Unit category. For three consecutive years, from 2002-2004, Antipolo City was declared as the Most Outstanding Local Government Unit for the Component City category. As a result, Antipolo City helped the 5-year-old Outstanding Literacy Program Awards establish a significant benchmark in the drive to eradicate illiteracy in the Philippines. This also proves that strong and sustained support from LGUs greatly helps in achieving the desired literacy results. Although this is a significant stride in the literacy program, a more concerted effort among educators, learners, communities, and the government is still needed to raise the level of literacy in the country. DR. NORMA L. SALCEDO is the head of the Literacy Coordinating Council (LCC) Secretariat. Copyright ©2007 by Dr. Norma L. Salcedo and Abiva Publishing House, Inc. All rights reserved. ABIVA PUBLISHING HOUSE, INC.

Selecting a suitable computer system

Task: Find three computer systems which are currently for sale and evaluate their specifications and select the one which you think is most suitable for Ben and Jerry. Write a detailed report to the family identifying the computers you have selected and explaining which computer that you consider to be the most suitable, justifying your choice. (Distinction Criteria) Dear Andrew, I received your letter regarding a new computer for your children and I looked up several computers matching the criteria you provided. I trimmed the list to just three computers and I gave you my honest thoughts about them including a critical, technical analysis of each computer. I hope you find my advice helpful. The first computer I wanted you to look at was the Apple Mac Pro which at à ¯Ã‚ ¿Ã‚ ½5691 is a high end, top of the line PC that is very expensive but very powerful nonetheless. The Mac Pro has a powerful quad core processor with two dual core processors capable of 16 GB of SDRAM. To have 16 GBs is unheard of in the computing world so Ben should find that whatever demanding application he uses, the computer still handles smoothly. At 2 TB it has a huge hard disk space that dwarfs other mainstream hard drive sizes. Having this amount of space would allow Ben to store as many games as he wants without worrying about the size of it. The graphics card is the impressive 512MB nVidia Quadro FX 4500 that has a 128 bit memory interface when most these days only have 64 bit. This graphics card however seems more appropriate for casual gamer, and those who are not in the market for the latest graphics card. I'm unsure that Ben is just a casual gamer or if he's a games enthusiast who is very interested in his gaming. Nonetheless, this graphics card is not only supportive of the latest graphics but it also possesses enough processing power to generate smooth gaming with out any noticeable lagging. The Mac Pro comes with one of the best professional video editing software programmes that's used by many Hollywood movie editors. Final Cut Pro is one of the leading video editing applications with thousands of effects and although, it looks complicated to begin with, eventually it does become much easier to use. Its image editing package is impressive as well with Adobe Fireworks, Illustrator and Photoshop available for Jerry to play around with. Illustrator is a vector based image editor and Photoshop is simply the best application for the editing of digital images.Windows 7 Check Your Understanding One mustn't discount the Photobooth feature which uses its webcam to take pictures and videos. It has a range of standard effects such as sepia tone, black and white, thermal camera, X ray, comic, mirror etc. There are range of backdrops like clouds, colour dots and rollercoaster available. This would please Jerry since he preferred a PC with a webcam to record. The price includes an Apple DVI to Video adaptor to connect the PC to your Television in order to view the movies you downloaded. An excellent aspect of this PC is the operating system it uses. The Mac OS snow leopard is a far more efficient OS when compared to Windows due to the fact that it's not susceptible to viruses and its stunning user interface. Every button has a glassy feel and all applications are organised very well. The finder application searches through the hard drive at incredible speeds to look for a document or another application. It has a futuristic feel that Windows Vista and 7 have recently tried to emulate, however, the original is always the best. It was largely well received by many critics and was referred to as the most advanced OS in the world. Apple Macs are reputed to have excellent screen quality and its 23 inch screen is suitable for gaming and having such a wide screen would allow Jerry to have a spacious desktop and to work freely when editing his images or videos. The next computer that maybe worth a look in is the Dell XPS 430 Desktop which at à ¯Ã‚ ¿Ã‚ ½670 is very much cheaper than the Apple Mac Pro; in truth this is a very competitive price for a powerful machine such as this. In addition to this, Dell is market leader manufacturing high quality PCs with a glowing worldwide reputation. Most of the features match up to your criteria. For example, you said that Jerry has an interest in photo editing. The XPS 430 has the latest Adobe Elements package including Photoshop which is tailored for a person like Jerry. Adobe Photoshop is industry standard editing software that has a plethora of editing effects and capabilities and I assure you that it's perfect for an image editing enthusiast like Jerry. Granted Adobe Premiere elements is a scaled down version of the industry standard Adobe Premier Pro, however, it's still the best selling consumer video editing software because it has a range of advantages over its competitors. Features like real time rendering would help Jerry to immediately preview his edits to the timeline. This machine also has a deck-top docking area to conveniently dock, charge and cable route for portable devices – such as digital camera, in the case of Jerry. This undoubtedly makes things much easier where all Jerry would have to do is to doc k the camera and then edit straight from there! In addition to this, the XPS is a self-titled gaming computer which is perfect for Ben. By using ATI2 and NVIDIA2 graphic solutions, the XPS 430 is capable of delivering high end multimedia features including next generation graphics and HD quality video. Most impressive of all, the machine's processor is a top of the line Intel Quad Core 2 processor that was specifically built to handle the most demanding games. High detailed games are rendered by four hardware threads, which in turn distribute the AI and physics evenly. This powerful processor is tailor made for Ben who thrives on the latest games. Nowadays, many games take up several GB's of space meaning smaller hard drives would struggle. The XPS 430 has 2 TB's (that's a 2000 GB) of hard drive space which is more than three times the size of a hard drive on normal computer. Plus, there are plenty of USB ports (5 internal, 7 external to be precise) in case Ben wants to plug in a games controller or joystick. The speaker that come s with the package is the Bose Companion 3 Series II which is a multimedia speaker system that is unlike any other conventional speaker in the sense that it delivers crisp sound and stunning ambience that creates a life like atmosphere, be it playing games or watching a HD movie. Also, since the computer has a Blu-Ray disk drive, it has the ability to play games or watch films in true high definition. I'm also impressed with the Dell Ultrasharp widescreen display that completes the High definition capability of the PC. Since the monitor's widescreen, you get the sense that it's almost a widescreen television not a PC monitor. Its operating system Windows Vista is reputed to be a media centric OS so Jerry and Ben would enjoy using its 3D user interface which has an Apple Mac feel. The XPS 430's RAM is well above average too with 8GB. Most computers have 2, maybe 3 GB because that's an acceptable amount. RAM is a good indicator of how good a computer is because it shows how many programmes a machine can run without having to slow down. So the more RAM on store, the more programmes you can run without worrying about it slowing things down. Finally, we mustn't ignore the digital video capture capability in this PC. It has a built in 2.0 mega pixel camera which is capable of taking pictures, record videos and it's perfect when added with VOIP(Voice over Internet Protocol) software such as Skype. The XPS 430 also has 1 VGA and HDMI output to connect the PC to your TV, allowing you to watch downloaded films on your TV; This PC certainly ticks all your boxes. The last PC I picked out was the HP Pavilion Elite which is nearly twice as expensive as the Dell at à ¯Ã‚ ¿Ã‚ ½1279. The feature you immediately notice is the processor which is twice as capable as the Intel Quad Core 2 processor that was in the Dell XPS 430. The Intel Core i7-860 Processor is a processor that was specifically designed for multi-tasking purposes. That's why unlike the Intel Quad Core 2 it has 8 threads to share the workload. One of its features, Intel Smart Cache, was optimized to deliver a higher quality gaming performance with an improved capable cache system. In addition to this, other features like HD Boost and Turbo Boost technology handle the most demanding programmes maximising the performance leading to an overall improvement of a plethora of multimedia and computer intensive programmes. Its clock speed of 2.8 GHz is also marginally better than the Quad Core 2 Processor (2.66 GHz) – the clock speed measures how fast a PC can complete basic calculations and operations. This processor would be incredibly useful for both your children as it's perfect for high detail HD gaming and image editing which would need multiple applications to be open. The OS system Microsoft 7 Home premium is the latest OS from windows and has a range of multimedia applications that would satisfy both Ben and Jerry. The latest Windows media centre can act as a hub for all your children's multimedia needs. Here they can watch videos, photos and even play games! Applications that are included with the OS under Microsoft like Movie Maker, DVD Maker and photo gallery are standard multimedia programmes that are still competent in helping the user to maximise their multimedia experience. The graphics card would no doubt excite Ben who I understand is a games enthusiast. The NVIDIA GeForce GT 230 is a graphics card with Purevideo HD technology which like the graphics card in the XPS 430 allows the user to immerse themselves in true high definition gaming. Another added benefit to gaming, is the â€Å"7.1 HD audio support† that would undoubtedly create a unique gaming atmosphere. The disk drive size of 1.5 TB is enormous even though it's not as much the XPS 430 (2 TB in size) and it would mean that both your children can store plenty of games, videos and images without worrying about how big they are. It has an equal RAM capability to the XPS 430 at 8 GB, allowing the computer to run many programmes at the same time without worrying about it slowing things down. This is ideal for Jerry in particular who would be using multiple, highly demanding applications to edit his videos and images. This particular PC comes with a HP games console that has hours of free gameplay that would certainly entertain Ben. The fact that it has 10 external USB ports is useful if he were to plug in his joystick or games controller. This PC may however disappoint Jerry due to the fact that it doesn't have an image editing software included. However, it does have one of the world's best video editing software in Cyberlink DVDSuite. This application is not as competent as Adobe Premiere Elements but I still feel that it's an excellent video editing software that is suited for an amateur video editing enthusiast. This machine also doesn't have a webcam which is a downside but it does have a VGA and a HDMI port to plug the PC on to your television. In conclusion, the HP pavilion would not be recommended by me due to the absence of an image editing software. I feel for à ¯Ã‚ ¿Ã‚ ½1279 it doesn't suit the criteria and so would be a waste of money. It doesn't have a webcam either further deteriorating its credibility. However, this PC is very suited for Ben because of the quality of the graphics card, the audio support and the free HP games console that's included and not to forget the brilliant PC monitor. On the other extreme, the Apple Mac Pro is nearly à ¯Ã‚ ¿Ã‚ ½6000 and for that money you're getting the best OS in the world, superb image editing software and a world class video editing application in Final Cut pro. Its Imagebooth applications boast the ability to take pictures and videos and have a range of effects. This makes it perfect for Jerry who loves editing videos and images. However, I don't believe it's suitable for Ben as the graphics card is a just a mainstream graphics card that may struggle with certain demanding games. The fact that it doesn't have a blu-ray disc drive is a negative as well as it would be unable to play HD games. For the amount of money, you'd expect this PC to be perfect but it's far from it. That leaves me with the Dell XPS 430 which I reckon is the most suitable PC as it satisfies the needs of both Jerry and Ben equally well. Its graphics card is incredibly powerful and the RAM it possesses is enough to handle the most highly detailed games. It even has a blu-ray disc drive to play HD games and its quad core 2 processor is one of the best for gaming. Ben is sure to be impressed with these specifications. Jerry on the other hand will be excited to have Adobe Photoshop and Adobe Premiere which are excellent programmes for image and video editing. The XPS 430 even has deck-top docking area to conveniently dock portable devices like a digital camera. This would without doubt be convenient for Jerry as he can simply plug in his camera and get editing without wasting much time. It has a VGA and HDMI output to connect to the television and watch movies and its sound system gives an incredible atmosphere. Whether it's watching videos or playing games this sound system would simply maximise the viewing experience. One mustn't forget that it also has a 2.0 mega pixel camera that records and takes pictures and is suitable for applications like Skype. The icing on the cake without doubt has to be the fact that it's the cheapest PC from the ones I've listed at à ¯Ã‚ ¿Ã‚ ½670 and that's why I recommend that you purchase the Dell XPS 430.

Essay about Rap. Simply Music, or Something More - 683 Words

Every major societal change in history has been met with resistance of some kind, and the adoption of rap music into the entertainment industry is no different. There are an innumerable amount of viewpoints on whether rap music is to be admonished for the objectification of and disrespect towards women or simply accepted as another expression of modern society. Even those these two opposing viewpoints are vastly different, there are opportunities for those who listen to this type of music to develop their intelligence on the various topics discussed in modern rap. There are many people who criticize rap music for its intolerance towards women and its effect on the youth of today, and those criticisms are warranted. Rap music has long had†¦show more content†¦Rap music has many condemning qualities, but it also has some redeeming qualities. There are musicians in the hip-hop/rap genre moving away from violent, hyper-sexualized lyrics and trying their hands at more empowering, and uplifting lyrics. Even giving a nod to the women in their lives that they love and respect. â€Å"In Drake’s best-selling album, ‘Thank Me Later’, he commends the independent woman, who exudes class, intelligence and refinement† (Farooq 2). Even women hip-hop artists, it seems, are using the popularity of hip-hop music to advance their own feminist ideas. In Rhianna’s song, A Girl Like Me, â€Å"a girl like me is just a little different from all the rest, a girl like me never gonna settle for second best† (Rhianna 1) in these lyrics she is telling girls that it is okay to be a little different, that being different is a good thing. Rap artists are slowly becoming aware of the stigma of rap music and realizing that they need to make a change if they want to continue to profit from their music. The questionable lyrics in most rap music present a teaching moment for the guardians of adolescents.. The care-givers of the future generations have the chance to depict the rap music as simply a form of entertainment and not a set of values to adopt. This music gives parents a chance to illustrate what kind of world we currently reside in, and gives the parents a chance to arm their children with the morals they will need to thriveShow MoreRelatedMusic Is A Good Type Of Music890 Words   |  4 Pages Music in my Ears Music is used widely by many different ages, races, and sexes. There are many different music genres. The majority of them all has a story behind them or a reason they were made. Everyone likes their own type of music, just as well as they all have their own perspective of it. Some people believe rap music is a good type of music and others believe that it is a bad influence on young children growing up. 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Public Education and Standard Testing - 882 Words

For students to be able to do well on standardized test they rely on their teachers. Several teachers interviewed said they spent hours of extra planning time and hundreds of dollars to create more interesting lessons. They said they must be supremely organized and strict enforcers of classroom rules. (Watanabe). Some teachers are pressured to the point that they make education all about the test and up to the test. The pressure to improve students test performance in California and across the country often meets with disdain from teachers who say they are compelled to throw out creativity and â€Å"teach to the test.† (Watanabe). If somehow the test were based on what students learn, then students could score better. Educators are unanimous†¦show more content†¦(Moore). Since standardized test can’t provide a clear picture for a student, these test shouldn’t really make the decisions of a student’s educational future. 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Latin America And The Caribbean - 2587 Words

Venezuela is located between Latin America the Caribbean. North of South America, bordering the Caribbean Sea and the North Atlantic Ocean, between Colombia and Guyana. The north of the country is bordered by the Caribbean, the east by Guyana and the Atlantic Ocean, the south by Brazil, and to the west and southwest by Colombia. Venezuela has four distinguished regions: the Venezuelan Highlands in the west, the Maracaibo Lowlands in the northwest, the vast central plain of Los Llanos around the Orinoco River, and the Guyana region in the extreme south, which includes part of the Amazon rainforest and the Guyana highlands. Venezuela’s population as of 2014 estimates is 28,868,486; 0-14 years: 28.2% (male 4,143,840/female 3,985,489), 15-24†¦show more content†¦Venezuela’s progress is only behind Cuba, Hong Kong in index, based on education, health, and life expectancy. According to the United Nations Economic Commission for Latin America, Venezuela’s pove rty rate was 48.6 percent in 2002 and it diminish to 29.5 percent in 2011. The country got a 7.5 life satisfaction rate out of ten, making it higher than the global average which is 5.5 (est. 2012). Out all the countries in the Caribbean and Latin America, Venezuela has the lowest income inequality rate and the smallest gap between the rich and poor. However Venezuela’s crime and inflation have risen since 1999. The oil output has dropped by thirteen percent and the food and power shortage have risen. Murders touched a record high of 58 per day during the first months of 2013. Venezuela topped the list of most dangerous country in Latin America, and is in the top four for most vicious countries in the world. The government even refused to release their own homicide stats for the year, but the NGO (Venezuela Observatory on Violence) estimated that 24k people were murdered only in 2013. The homicide rate rose 14% from 2012-2013. Venezuela is a country where the vast majority of the population has a gun, there is roughly a gun for every two people in a country with 29 million people. The expansion of opportunities when it comes to education has been one of the most important

Marketing Entry Strategy of Emirate Airline Company Free-Samples

Questions: 1.Analyze the Market entry into the new International Market.2.Analyze the market entry modes and one recommended Mode of entry.3.What are the Application of Effective Marketing mix Strategies for successful outcomes.4.What are the Implementation Strategies in the new Marketplace addressed. Answers: Introduction Emirates is a multinational corporation headquartered in Dubai, United Arab Emirates. Emirates operate in more than 154 cities in 81 countries across six continents throughout the world. Emirates operation dates back to 1985 when it was conceived to assist linking Dubai's royal family, with Pakistan International Airlines. Emirates is a subsidiary of the Emirates Group that is under the United Arab Emirates investment. Emirates Airline seeks to extend its product markets to some other countries that it has not reached such as Republic of Panama within the Latin American market (Emirates 2010, pp 2837). Emirates plans to create a hub in Panama specifically in Panama City since the country easily connect different cities across Latin America and Asia. Emirates airline has been working to enter the Latin American market with more focus on Panama. Panama being the linking node that link central and South America the Panama City is strategically placed to attract more travelers using airline (Cullen, Praveen John 2011, pp. 234). Panama centrally connects most cities in the Latin America region and entry of emirates into this market means strategic changes of market. Panama has beautiful mountain scene that attract tourist throughout the year indicating that is it a good country for trade and destination. The rich wildlife in Panama make it ultimate destination for tourist from Europe and Asia. Climatic conditions in Panama are also tropical with little variation that is fit for aviation industry. The political, economic and security environment within Panama is highly influence by the United States government thus its ideal for business. The main objective of this report is to provide international marketing strategy for Emirates Airline in Panama Republic. 1.Situational analysis of market entry into Panama market Situation analysis consists of collection of methods that analyses Emirates Airline internal and external environment that make Emirates Airline capable of performing in Panama. There are different theories that provide the situation analysis of company that intends to enter a new market. Some of the analyses are SWOT analysis, Porters five forces and 5Cs analysis. To understand the business environment that exists in the Latin America market specifically in Panama, it is important use 5Cs analysis. The 5Cs comprise of company, competitors, customers, collaborators and climate (Steenburgh Avery 2010, pp 76). Emirates company Emirates is a multinational company that is grounded in the goal of reaching to by excelling in what the company does. On the other hand the overall objective of emirates is to give customer safe, secure and luxurious fly experience to any destination. Firstly, according to the goal of Emirates, the company has excel over the past few years carrying over 21.2 million passengers and 1.3 million tons of cargo. This gives the company global position able to cope up with the dynamics of market in Latin America (Sambidge 2015, pp 8). Secondly, within the last Emirates flights account for over 40% of all passengers across the bounders of Dubai the capital of United Arabian Emirates (UAE). The performance of Emirate therefore has remain high through the year and through all its destination cover (Bamber Gittell, Kochan Nordenflytch 2009, pp 9). SWOT analysis about Emirates shows that since 2005 Emirates has achieved a lot with its new transport services that operated to New York nonstop. T his nonstop travel was not offered by any airline putting it ahead in the international market. Finally, emirates was voted fifth best airline globally in 2009 by research firm Skytrax. Major Emirates competitors There are many competitors in the Latin American market. Some of the major competitors are LATAM, Avianca, Azul Linhas, Aerolineas, VivaColombia, Copa and TAME among many others. Firstly, the most important services offered by Emirates is non-stop flight from Asia to Latin America as oppose to many of the airlines that are part of the avionic industry in Latin America. It is important to notice that Copa Airline is not that big competitor in the market yet its the panama based airline that is most likely to compete with Emirate in the Panama City. The competition creates a technical aero-political structure that is difficult to put in place though the Emirates has proves its global position to be the best in avionic industry. The main hub for Emirates will be Tocumen International Airport where its close competitors are also already established. The Emirates Airline intends to use its promotion and reward mechanisms to compete with its major competitors (Hitt 2009, pp 23-43). Customers Panama is strategically located between allowing passengers from both Central America and South America forming Latin America. Demographically, Panama is both business and economic hub of the Latin American market. This implies that Panama not only contribute indigenous customers but also regional customers. Regionally the Latin America customers are from as far as United States to Brazil country. Moreover, Panama natural scenery such as mountains and wildlife attracts tourist from many regional countries. This makes the country to be strategically good for Emirate Airline and other business (Kotler 2000, p. 9). Collaborators Within the Latin American market there many companies that will work with Emirate Airline to deliver services to customers traveling across the world from Panama hub. Some of the agencies that are ready to collaborate with Emirate Airline are other Airlines using Tocumen International Airport. Competitors such as Copa Airline, Delta Airlines that play an important role in marketing channel. Other collaborators are government of Panama, 13 countries that the Emirate Airline route will follow. There are some other local businesses that will supply office stationeries to the hub in Panama (Bartett 2009, pp 75). Climate Climatic conditions for business compost of business environmental factors that determines success of Emirate Airline business in Latin America. Some of the climatic conditions are political, economic, technological and social factors. Avionic-political environment has been the ant hill for the company since Emirate Airline had to seek permission from 13 different countries along the panama market. Technological environment on the other hand include media companies that will help in advertising Emirates Airline products. Moreover, the company will use its website and social media pages to reach out customers that are spread across Central and South America (Solis 2011, pp. 201202). 2.Analysis of the market entry modes and one recommended mode of entry Emirates is an international corporation that has its base in Dubai, Emirates Airline operation in Latin America require a modest entry mode. Entry of Emirates in the Latin America market targeting Panama City requires analysis of different market entry modes. There are two type of entry modes, equity or non-equity. Firstly, non-equity market entry mode consists of export and contractual agreement. Exporting mode consist of starting business in foreign country without investment facilities in foreign country. Contractual agreement makes extension in foreign market without commitment. Secondly, equity mode is the foreign entry mode that is divided into two, wholly owned subsidiary or joint venture (Bartett 2009, pp 75). Recommended market entry mode The best international or foreign market entry mode for Emirate Airline is equity mode. Wholly owned subsidiary is the recommended entry mode for Emirate Airline in the Panama. The subsidiary hub of emirates will be situated in Tocumen International Airport. Emirates base will be under direction from the Emirates headquarters in Dubai. The parent Emirates in Dubai headquarters has already set staffs in Panama City to in collaboration other stakeholders such Copa Airline and Tocumen International Airport management. In this mode of entry a team of management sent from the headquarters or recruited from the indigenous people will run the hub with direction from Emirate Airline headquarters (Flight International 2006, pp34). 3.Application of effective marketing mix strategies Emirates as corporation that markets its services in panama city applies the marketing mix as its marketing strategies. The marketing mix traditionally consists of the 4Ps, product, promotion, price and place. These 4Ps are interconnected together to assist the company reach its marketing objectives of excelling in international market. Product Emirates products are consisting of in flight services and on ground services that are. In flight services are grouped into various classes such as first class, business class and economy class. Firstly, first class services are in flight services characterized with expensive or luxurious environment for passengers. Some of the room accessories include adjusting your own seat and multiple entertainment devices. Secondly, business class to attract customers Emirates has award winning services including phone, SMS or email services connected to the customer seat. Staffs are trained to endeavor in serving customers in the best way possible. Thirdly, economic class is another with much space to allow more customers with comfortable rooms. Some of services that are available in business class such as SMS, email and phones accessories are available in economic class (Constantinides 2006, pp 407-438). In addition to products there are also some other advantageous services called membership levels. These rewards assist the company to assess its membership are skywards and business rewards that earned when using Emirates. Firstly, skywards membership is grouped into three categories blue, silver and gold. The starting level of reward is blue, continuous use of emirates earn silver then gold. These rewards give the customer privileges and benefits reserved to frequent travelers. Secondly, business rewards are open to legal citizen of countries that are destination for Emirates. The reward is mostly for organization that has participants with the emirate corporation. At the entry into Panama City passengers will also be allowed to participate in the rewards to help retain customers (Rodrguez, Rabanal Rubio 2017, pp 178196). Place Place is the second component of the marketing mix that is applied in the emirate company. The place here represents the distribution channel for the emirates services and is mainly done within its websites. The main distribution point is emirate.com websites where customer can book their flight to any destination across its more than 80 countries. This implies that travelers from Panama will have to access the website for emirates to book their flight to the destination they want. Another feature of distribution is seat booking that goes in hand with flight book that is done at the companys website and call centers. This feature allows the passengers to select seats that they want (Kotler 2012, p.25). Promotion Emirates promote its services through the help of special offer section that contain different types of offers. For instance, one of the notable offers available is kids go free Dubai that gives accommodation, flight, meals and entry to Dubai free for two children under age of 16. This promotion will also be available for children from Latin America who travel though panama city route to Dubai. When a customer visits the website for Emirates, customer is prompted with list of promotion from the promotion section. This section gives variety of promotions and the terms or conditions for one to get offer. Moreover, eligibility for the offer is also outlined in the offer section (Peng 2009, pp 5). Price Emirate Airline ticket is obtained upon booking at the company website. There are numerous competitors that charge relatively high price than Emirate Airline. Some of the competitors are Qatar Airways and Etihad Airways offers high price as compared to Emirate Airline. Prices for different services available at Emirate Airline are outlined on its websites mostly emirates.com or subsidiary for destination countries. Upon accessing Emirate Airline website, various destinations through various routes are clearly placed including the proposed cost of route to Panama City (McDonald, Burton Dowling 2002, pp 67). 4.Implementation strategies in the new marketplace Implementation is a critical stage of introducing Emirates services into panama market. There are many theories that have been proposed that help in implementation of the marketing strategy in new market place. According to Anderson (2005, pp 34),the most common implementation components are go to market strategy, product launch, channel conflict management, return to market and comparison of strategic marketing. Go to market implementation stage is where the Emirate Airline will start implementing its annual marketing plan in Panama. Within the go to market strategy that Emirate Airline will use manageable marketing mix strategy that is accompanied with media publicity. Going to market strategy allow Emirate Airline introduce products into the Latin American market. Product launch is the second component that entails going to Panama and mobiles staff to launch the services to customers. During launch of products in Panama City marketing goals are aligned to the market and company strategic. Thirdly, channel conflict management comprises of introducing Emirate Airline services into the Latin America to allow decision made by stakeholders. At this level of implementation also bring together channel partners such as Copa Airline who are competitors but also are moderates of the channels. The decision involves determination of the accomplishment of marketing plan. Return of market strategy is th e next strategy that also assists in the management to analyze the level of implementation. The marketing executive uses the fiscal success data to evaluate the success of implementation (John Katherine 2008, pp 827838). Conclusion In conclusion, Emirate Airline Company has marketing entry strategy that it will use to enter the Latin American market with the hub at Panama market. The three most important stages are situation analysis of the market, market entry mode, the most recommended mode of entry and the marketing strategy implementation stage. To succeed in the introduction of the Emirate Airline services in Latin American market a good marketing mix is important that takes into consideration of product, place, price and promotion. Finally, wholly owned subsidiary mode of entry is recommended as the best market entry mode. References Anderson, G, March 2005, Framework for marketing planning. Michigan Business school, pp 34 Bamber, GJ, Gittell, JH, Kochan, TA, Nordenflytch, A, 2009, Up in the Air: How Airlines Can Improve Performance by Engaging their Employees. Cornell University Press, Ithaca, pp 9. Bartett, CA, 2009, Transnational Management: Text, Cases and Readings in Cross-Border Management. 5th Ed., McGraw-Hill Higher Education, pp 75 Constantinides, 2006, The Marketing Mix Revisited: Towards the 21st Century Marketing," Journal of Marketing Management, vol. 22, pp 407-438 Cullen, K, Praveen P, John B, 2011, Strategic international management (5th ed.). Australia: South-Western Cengage Learning pp. 234 Emirates, October 2010, 25 Years of Excellence: Building a global network". Airliner World. Stamford, UK: Key Publishing: pp 2837. Flight International, 2531 July 2006, Sutton, UK: Reed Business Information Ltd, pp34 Hitt, A, 2009, Strategic Management Competitiveness and Globalization, Nelson Education Ltd, pp 23-43 John AQ Katherine EJ, 2008, Milestones in Marketing. Business History Review. The President and Fellows of Harvard College, Vol.82, pp 827838. Kotler, P, 2000, Marketing Management, (Millennium Edition), Custom Edition for University of Pheonix, Prentice Hall, p. 9 Kotler, P, 2012, Marketing Management. Pearson Education, p.25. McDonald, F; Burton, F, Dowling, P, 2002, International Business, Cengage Learning EMEA, vol. 6, pp 67 Peng, MW, 2009, Global Business, Mason: South-Western College Pub, pp 5 Rodrguez, I; Rabanal, P; Rubio, F, 2017, How to make a best-seller: Optimal product design problems. Applied Soft Computing, vol.55 (June 2017), pp 178196 Sambidge, A, 2015, Emirates adds Benfica to sports sponsorship portfolio. Arabian Business, pp 8 Retrieved on 19 May 2015. Steenburgh, T; Avery, J, 2010, Marketing Analysis Toolkit: Situation Analysis. Case Harvard Business Review, pp 76. Retrieved on 4th February 2010. Solis, B, 2011, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley Sons, Inc. pp. 201202.